The Enterprise Lead Generation Platform is a multi-tenant SaaS application that enables businesses to engage website visitors through real-time chat, AI-assisted conversations, SMS messaging, and voice communication.
My work focused on designing backend systems powering communication workflows, multi-tenant resource provisioning, real-time messaging, subscription automation, and external service orchestration.
The platform consists of multiple independent services coordinated through asynchronous communication and shared infrastructure. Several internal systems—including chat, telephony provisioning, presence management, and background workers—were designed to operate independently while presenting a unified experience to end users.
Some implementation details and business-specific information have been intentionally generalized to respect confidentiality.